Promoting Your Artistic Website on the Internet
A Simple Introduction to SEO
January 10, 2006 (Updated June 10, 2008)
Part 1 / Part 2
6) You will need to start tracking your website to see how many people are coming to see it. I have used many stat counters in my day and I have found one that I really like. It is called StatCounter.com and it offers free statistical data for your website. All you have to do is add a small bit of code to the pages of your website and you will be able to instantly track who comes to your website, on what pages and even what they wrote in which search engine to find you. This is an immense tool to help you realize where your visitors are coming from. Once you see patterns of traffic, you can emphasize those parts of your website that seem to be getting better traffic. One of the big surprises is that not everyone comes into your site from the homepage. This means that every page of your site should have a small menu on the bottom so that any visitor can find their way around from any page on your site. Make sure that you add the invisible tracker, as visible tracker buttons are tacky and tend to make your site look unprofessional.
9) Join an online community, it can be an artistic community like WetCanvas.com , or a general online community like StumbleUpon.com which brings people of all kinds together from all over the world. By blogging your site in online forums you are bringing people to your site that would have most likely not found you on their own. By becoming an active participant in these forums you can generate lots of interest in your site.
Each one of these points has variations on which you can play with. There are many directories to join, lots of search engines to list your site with, and lots of keywords to play with. The most important thing to remember is that there are no short cuts, there is a well worn path which you can follow, and you should follow, as it leads to more traffic. Many companies will promise you thousands of visitors to your site, but unless you follow these points, you won’t get any results. The best part about Search Engine Optimization is that it is free. All it takes is a few hours a week to update your information and track your visitors and you will start getting those absolutely beautiful emails from people all around the world who say they love your work. You may even get offers from galleries, the world is out there just waiting for you. Let your website do what it was made for in the first place!
©2012 Matthew Bates, all rights reserved